A useful campaign brief begins with your business.
Define the service
Choose the service you want to discuss. Include what is covered, what is excluded and the locations you actually serve.
Describe a useful enquiry
Explain who you want to hear from and what makes their request a good fit. Separate an initial contact from a qualified opportunity.
Agree on the budget
Discuss advertising spend and agency work separately. Review the proposal before any campaign is launched.
Review the destination
Make sure the page explains the same service as the campaign concept and gives a clear path to contact.
Decide how to review outcomes
Agree on the definitions for enquiries and booked work, who follows up and when you will review the work.