Google Ads
Be there when
the search matters.
Build a paid search plan around your services, the places you work and the enquiries you want to receive.
THE CONNECTED APPROACH
A campaign is one part of the journey.
A relevant ad needs a relevant page and a clear path to get in touch. We consider the whole enquiry journey when planning the account.
See an example journeyWHAT WE PLAN
A practical scope.
Built around your goal.
The final deliverables are set out in your proposal.
- ↗Service and location brief
- ↗Keyword and search intent review
- ↗Ad messaging and landing page alignment
- ↗Budget and campaign proposal
- ↗Conversion measurement plan
- ↗Ongoing search term and performance reviews
HOW WE START
From a conversation
to a clear plan.
Review the existing account and measurement setup with agreed access.
Prepare the campaign structure, messages and budget for your approval.
Review results in context and agree on the next changes.
You stay involved in the decisions.
Account access, costs, publishing and tracking changes are agreed with you. Agency Workbench is still in development. Agency services are discussed and scoped separately.
Explore Agency Workbench