Useful reporting starts with useful definitions.
A click
A click records an interaction with an ad or a website link. It does not establish whether someone had a conversation with your business.
A phone-link click
Someone selected a telephone link. This alone does not establish that a call connected, was answered or was useful.
An enquiry
A person contacted the business. Record the source and enough context to support the next action.
A qualified enquiry
The request meets criteria you have agreed, such as service, location and fit. Qualification needs its own definition.
Booked work
A booking or job is an outcome recorded in the relevant business process. Keep it separate from ad platform conversion figures.